WOM Features
WOM In Brief

ISAA Media Appearances

January 2003

TIME Magazine
ISAA Director Allen Steadham was interviewed for the January 27, 2003 issue of TIME Magazine, in an article titled "How To Sell XXXL." Steadham was quoted concerning the 2002 Southwest Airlines "People of Size Policy."

WGST 770 AM
ISAA Director Allen Steadham was interviewed on Atlanta's WGST 770 AM by host Tom Hughes. The interview was a direct response to the TIME Magazine article "How To Sell XXXL."

February 2003:

Two Interviews With Arnie Arneson
On February 4, 2003, ISAA Director Allen Steadham was interviewed by talk show host and former Congresswoman Arnie Arneson on her morning show in St. Paul, Minnesota on FM 107 concerning the TIME Magazine article "How To Sell XXXL."

Following the successful morning interview, Arneson invited Steadham to be on her afternoon show, which broadcasts to the entire New England area.

March 2003:

Two Interviews On KLBJ 590 AM
On March 6, 2003, ISAA Director Allen Steadham called in to participate in a discussion on The Jeff Ward Show on Austin, Texas' KLBJ 590 AM. The discussion concerned employers' hiring and firing practices being affected by insurability risks; of course, obesity was one of those risks.

Steadham discussed size discrimination in hiring and firing practices with Ward. Ward asked Steadham to call back and provide evidence of these employment practices, so five minutes later, Steadham did. An intriguing discussion followed.

Steadham has appeared numerous times on The Jeff Ward Show since ISAA began.



Click here to view the document Steadham provided
(144 KB - Adobe Acrobat format)






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