Size Acceptance Organization
Awards McDonald's Corporation
| Released May 20, 2005
PRESS RELEASE – For Immediate Release!
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AUSTIN, TEXAS - The International Size Acceptance Association (ISAA) has issued its first "Size Friendly Business Award" to the McDonald's Corporation, coinciding with ISAA's seventh annual International Size Acceptance Day and McDonald's 50th anniversary. ISAA awarded McDonald's based on the corporation's introduction of healthier food choices into its menus, installation of "size appropriate seating" in the restaurants and McDonald's long tradition of having playscapes to encourage activity in children.
"ISAA's core concept is 'Respect Fitness Health' and we want to recognize businesses that implement this concept," said Allen Steadham, ISAA's Founder and Director. "We believe that the McDonald's Corporation has committed to promoting health and responsibility in creating a positive environment for consumers of all sizes."
ISAA awarded the McDonald's Corporation with a plaque, which was sent to McDonald's Department of Corporate Responsibility. McDonald's representatives thanked ISAA for issuing the award to McDonald's.
ISAA's mission is to promote size acceptance and help end weight-based discrimination throughout the world by means of advocacy and visible, lawful actions. ISAA has representatives in the United States, Canada, Brazil, the UK, France, the Philippines, the Middle East, Australia and New Zealand.
ISAA was founded in 1997.
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